Monday, March 19, 2018

Just Behave: How User Behavior Influences Search Results

If you wanted to research something—the musician Johnny Cash, for example—would you go to a search engine or a library? There are many studies on search usage. It’s safe to say that at least 50% of people now turn to search engines for information.

findings on searcher behavior helps us to understand why search engines are trying to find new ways to come up with automated search assistance systems, recommendations and query reformulation assistance, such as “Did you mean…”

Microsoft’s new Bing search engine is labeled as a “new Decision Engine”. Its technology hopes to help searchers make more informed decisions by being more intuitive. How is Bing reading our minds? They studied how people use the Web.

Success in search engines was never quantity of pages vs. quality. It still is not. Rather, search engine market success is keenly tied to understanding user behavior and this is becoming more and more obvious every day.

The Just Behave column looks into searcher behavior and how search engines constantly tweak their operations to improve user experience. It discusses recent research, searcher behavior stats and future trends such as personalization and more

The article provides a broad introduction and background on user behavior and search engines, interestingly recommendation engines and collective intelligence are barely mentioned on the article. A very direct relation to my work on HINTeractions and the development of value added services based on behavioural data in space.


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A research blog about interaction, design research, urban informatics, ambient computing, visualisation, emerging technologes and their impact on the built environment.

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This is a blog by Gonzalo Garcia-Perate a PhD researcher at The Bartlett, looking at adaptive ambient information in urban spaces.

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